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Here at Southwest Family Guidance Center and Institute (SWFGC&I) our specialty is helping families. By working with each member, we help strengthen the whole family system.

Our personalized approach includes a variety of therapy and case management services for individuals, children, teens, couples, and families. Our fundamental approach is based on collaborative evidence-based best practices interventions.

In addition to the clinical services provided SWFGC&I has a training institute offering a variety of educational opportunities. As a recognized training institute for therapists, we provide professional training, clinical supervision, internship site work, and seminars.  Our clinical services and training programs serve many New Mexico communities including Albuquerque, Rio Rancho, Las Cruces, and Santa Fe.




Dr. Craig Pierce, PhD, LMFT, LPCC is the President, CEO and Founder of the Southwest Family Guidance Center & Institute. With over 25 years of career experience in the mental health field, Dr. Pierce has worked extensively in private practice, in public school systems, as a counselor and school psychologist, and has been clinical director of three agencies.  His speciality areas include couples therapy, family therapy, domestic abuse treatment, childhood disorders and clinical supervision.  Dr. Pierce is also involved in a national effort to bring motivational seminars to teens, families and young adults.